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Consumer Behavior: Building Marketing Strategy, 12th Edition

Name: Consumer Behavior: Building Marketing Strategy, 12th Edition
Brand: McGraw-Hill Education
SKU: ByrdShop_0077645553
Price: 69.91 USD
Availability: InStock

hardcover – February 24, 2012

by Mothersbaugh, David

$69.91 USD

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ISBN-13: 8601421878272 ISBN-10: 0077645553

Publisher

McGraw-Hill Education

Binding

hardcover

Published

February 24, 2012

Weight

3.6 lbs

Dimensions

25.10×3.30×22.10 cm

About this book

Consumer Behavior: Building Marketing Strategy, 12th Edition by Mothersbaugh, David. hardcover edition. ISBN: 8601421878272.

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.