Home › Business & Finance Books › Consumer Behavior: Building Marketing Strategy, 12th Edition

1 1

Consumer Behavior: Building Marketing Strategy, 12th Edition

Name: Consumer Behavior: Building Marketing Strategy, 12th Edition
Brand: McGraw-Hill Education
SKU: ByrdShop_0073530042
Price: 136.28 USD
Availability: InStock

hardcover – January 1, 2012

by David L. Mothersbaugh

$136.28 USD

Sale Sold out

Shipping calculated at checkout.

Quantity

Secure Checkout

Quality Guaranteed

New In Stock

ISBN-13: 9780073530048 ISBN-10: 0073530042

Publisher

McGraw-Hill Education

Binding

hardcover

Published

January 1, 2012

Weight

0.0 lbs

Dimensions

30.50×0.00×21.60 cm

About this book

Consumer Behavior: Building Marketing Strategy, 12th Edition by David L. Mothersbaugh. hardcover edition. ISBN: 9780073530048.

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.