Consumer Behavior: Buying, Having, and Being

Name: Consumer Behavior: Buying, Having, and Being
Brand: PEARSON EDUCATION
SKU: ByrdShop_0132671840
Price: 74.65 USD
Availability: InStock

hardcover – January 1, 2012

by Solomon, Michael R.

$74.65 USD

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ISBN-13: 9780132671842 ISBN-10: 0132671840

Publisher

PEARSON EDUCATION

Binding

hardcover

Published

January 1, 2012

Weight

3.2 lbs

Dimensions

28.60×3.20×22.90 cm

About this book

Consumer Behavior: Buying, Having, and Being by Solomon, Michael R.. hardcover edition. ISBN: 9780132671842.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peoples social experiences.