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Consumer Behavior in Fashion

hardcover – July 1, 2008
by Solomon, Michael R
$89.89 USD
$89.89 USD
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ISBN-13: 9780131714748 ISBN-10: 0131714740
Publisher
PEARSON EDUCATION
Binding
hardcover
Published
July 1, 2008
Weight
2.7 lbs
Dimensions
25.10×2.50×20.30 cm

About this book

Consumer Behavior in Fashion by Solomon, Michael R. hardcover edition. ISBN: 9780131714748.

In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. "Consumer Behavior: In Fashion, Second Edition" not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality. Fashion and Interior Designers