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Consumer Economics: Issues and Behaviors, 2nd Edition

hardcover – August 22, 2008
by Goldsmith, Elizabeth B
$65.30 USD
$65.30 USD
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ISBN-13: 9780131590496 ISBN-10: 0131590499
Publisher
PEARSON EDUCATION
Binding
hardcover
Published
August 22, 2008
Weight
2.4 lbs
Dimensions
25.40×2.50×20.30 cm

About this book

Consumer Economics: Issues and Behaviors, 2nd Edition by Goldsmith, Elizabeth B. hardcover edition. ISBN: 9780131590496.

This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world--all using a balanced casebook approach. This edition emphasizes the consumer power model, includes more on personal finance and reflects the latest consumption shifts and impact consumers have on product development, advertising, packaging and promotion. Anyone interested in consumer behavior.