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Contemporary Marketing

hardcover – January 1, 2013
by Kurtz, David L.
$59.46 USD
$59.46 USD
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ISBN-13: 9781133628460 ISBN-10: 113362846X
Publisher
South-Western
Binding
hardcover
Published
January 1, 2013
Weight
0.5 lbs
Dimensions
28.60×2.50×23.50 cm

About this book

Contemporary Marketing by Kurtz, David L.. hardcover edition. ISBN: 9781133628460.

CONTEMPORARY MARKETING 16E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Sixteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. Available with InfoTrac Student Collections http://gocengage.com/infotrac.