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Contemporary Strategy Analysis: Text and Cases Edition

paperbackJanuary 1, 2016
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ISBN-13: 9781119120841 ISBN-10: 1119120845
Publisher
Wiley
Binding
paperback
Published
January 1, 2016
Weight
2.8 lbs
Dimensions
24.60×2.80×18.80 cm

About this book

Contemporary Strategy Analysis: Text and Cases Edition by Grant, Robert M.. paperback edition. ISBN: 9781119120841.

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and ecosystems of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation. Cases are completely updated to include companies which are prominent in the business press and well known to students (eg Amazon, Tesla, Tough Mudder, Tata Group, Samsung). Contemporary Strategy Analysis: Text and Cases, 9th Edition combines the text with an updated collection of 20 case studies. It is suitable for both MBA and advanced undergraduate students.