Content Analysis: An Introduction to Its Methodology

About this book

Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology the fabric of contemporary society has undergone a radical transformation: the ongoing information revolution. Today content analysis has become an efficient alternative to public opinion researcha method of tracking markets political leanings and emerging ideas a way to settle legal disputes and an approach to explore individual human minds. The Third Edition offers the ideal sourcebook for the history and core principles of content analysis as well as an essential resource for present and future studies. Organized into three parts the book examines the conceptual and methodological aspects of content analysis as well as tracing several paths through content analysis protocols.