Convention Management and Service
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About this book
Convention Management and Service by James R. Abbey. paperback edition. ISBN: 9780866125086.
The ninth edition includes discussions of the impact of technology, both as a tool for sales and service, and as a desired amenity for meeting and convention groups. This edition also looks at changing demographics, in particular Millennials; and the increasing influence of meeting planners on a hotels sales and servicing strategies. The textbook includes two new sidebar features, "More Online" and "Worth Watching," which encourage students to further explore the books content online through articles, white papers, videos, and educational resources. The book also includes "Industry Profiles" and "Best Practices" boxes to inspire readers.
