Convertible Referrals: How to Get More Referrals and More Clients
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About this book
Convertible How to Get More Referrals and More Clients is not your normal business book. Its a down-to-earth plain talk rapid fire almost CliffsNotes-like sequence of who how when where and why referrals are your companys most important source for growth. Shaun Irwin tells how referrals have helped his company grow exponentially and shares what he has learned along the way. The most important lessongiving. Early on Shaun learned that giving referrals time energy and money pays dividends he never expected. How does he know? From the beginning of his career he has tracked the results of all marketing leads and can prove the dollar returns from referrals through referral math. This book is rich with real stories and strategies that were successfully executed. If youre just starting your career youll learn real-world lessons far more valuable than most MBA courses. If youre mid-career Shaun will reenergize your work-life. And if you own your company Shaun will remind you why you wanted to in the first place.
