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Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells

paperback – March 17, 1985
by Bly, Robert W.
$42.16 USD
$42.16 USD
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ISBN-13: 9780396085478 ISBN-10: 0396085474
Binding
paperback
Published
March 17, 1985
Weight
1.3 lbs
Dimensions
0.00×0.00×0.00 cm

About this book

Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells by Bly, Robert W.. paperback edition. ISBN: 9780396085478.

Shows how to get attention, communicate, and sell with advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work