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Corporate Entrepreneurship & Innovation

hardcoverJanuary 18, 2007
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ISBN-13: 9780324259162 ISBN-10: 0324259166
Publisher
Cengage Learning
Binding
hardcover
Published
January 18, 2007
Weight
1.9 lbs
Dimensions
24.10×1.90×19.70 cm

About this book

Corporate Entrepreneurship & Innovation by Morris, Michael H.. hardcover edition. ISBN: 9780324259162.

Heres a text youll refer to throughout your career, regardless of company or industry. CORPORATE ENTREPRENEURSHIP & INNOVATION is a one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. While many companies agree that innovation is the key in sustaining their competitive advantage, few hold a true knowledge of the subject and how to put it into practice. With the "what", "how", "where", and "who" questions all answered in this comprehensive, professional text, youll develop the skills and business savvy to be more marketable and lead companies to success.