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Corporate Identity: Making Business Strategy Visible Through Design

Name: Corporate Identity: Making Business Strategy Visible Through Design
Brand: Harvard Business School Pr
SKU: ByrdShop_087584250X
Price: 61.68 USD
Availability: InStock

hardcover – January 1, 1990

by Olins, Wally

$61.68 USD

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ISBN-13: 9780875842509 ISBN-10: 087584250X

Publisher

Harvard Business School Pr

Binding

hardcover

Published

January 1, 1990

Weight

2.4 lbs

Dimensions

26.70×2.50×23.50 cm

About this book

Corporate Identity: Making Business Strategy Visible Through Design by Olins, Wally. hardcover edition. ISBN: 9780875842509.

Positing that as competing products become increasingly similar it is essential for a company to establish a strong corporate identity, this reference relates just how to develop identity, and hence, market share