Creating Breakthrough Products: Innovation from Product Planning to Program Approval

Name: Creating Breakthrough Products: Innovation from Product Planning to Program Approval
Brand: PEARSON EDUCATION
SKU: ByrdShop_0132618621
Price: 248.68 USD
Availability: InStock

paperback – October 22, 2001

by Craig M. Vogel

$248.68 USD

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ISBN-13: 9780132618625 ISBN-10: 0132618621

Publisher

PEARSON EDUCATION

Binding

paperback

Published

October 22, 2001

Weight

1.2 lbs

Dimensions

23.50×17.80×1.90 cm

About this book

Creating Breakthrough Products: Innovation from Product Planning to Program Approval by Craig M. Vogel. paperback edition. ISBN: 9780132618625.

Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customers values and lifestyles.