Home › Non Fiction Books › Creative Advertising: An Introduction
  • No Image Available
1 1

Creative Advertising: An Introduction

paperback – March 18, 2014
by Sorrentino, Miriam
$59.02 USD
$59.02 USD
Sale Sold out
Shipping calculated at checkout.
Secure Checkout
Quality Guaranteed
New In Stock
ISBN-13: 9781780671192 ISBN-10: 1780671199
Publisher
Laurence King
Binding
paperback
Published
March 18, 2014
Weight
2.1 lbs
Dimensions
26.00×2.50×22.20 cm

About this book

Creative Advertising: An Introduction by Sorrentino, Miriam. paperback edition. ISBN: 9781780671192.

Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making contacts, and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the worlds leading figures in advertising and is illustrated with numerous examples of award-winning work.