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Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

Name: Critical Thinking in Consumer Behavior: Cases and Experiential Exercises
Brand: PEARSON EDUCATION
SKU: ByrdShop_0136027164
Price: 135.24 USD
Availability: InStock

paperback – June 3, 2009

by Graham, Judy

$135.24 USD

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ISBN-13: 9780136027164 ISBN-10: 0136027164

Publisher

PEARSON EDUCATION

Binding

paperback

Published

June 3, 2009

Weight

0.9 lbs

Dimensions

0.80×21.30×27.20 cm

About this book

Critical Thinking in Consumer Behavior: Cases and Experiential Exercises by Graham, Judy. paperback edition. ISBN: 9780136027164.

Designed to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities.