Cross-Selling Success: A Rainmaker's Guide to Professional Account Development
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January 1, 2002
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ISBN-13: 9781580627054
ISBN-10: 1580627056
About this book
Cross-Selling Success: A Rainmaker's Guide to Professional Account Development by Harding, Ford. paperback edition. ISBN: 9781580627054.
Cites strategies for extending services and attracting new clients by using an original service as a flagship to sell others, offering strategies in the areas of working with accounts in different divisions or locations, handling multiple services, and cross-selling. Original.
