Home › Business & Finance Books › Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

1 1

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Name: Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Brand: MACMILLAN
SKU: ByrdShop_1137278757
Price: 30.55 USD
Availability: InStock

paperback – October 11, 2012

by Calkins, T.

$30.55 USD

Sale Sold out

Shipping calculated at checkout.

Quantity

Secure Checkout

Quality Guaranteed

New In Stock

ISBN-13: 9781137278753 ISBN-10: 1137278757

Publisher

MACMILLAN

Binding

paperback

Published

October 11, 2012

Weight

0.7 lbs

Dimensions

22.90×1.80×15.20 cm

About this book

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks by Calkins, T.. paperback edition. ISBN: 9781137278753.

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.