Design and the Creative Process (Design Concepts)

About this book

Get a unique and exclusive look at award-winning design and the high-profile designers who create it in this fascinating exploration of the art of creativity. Design and The Creative Process offers probing insight into successful and effective design across multiple disciplines all from the critical perspective of the designer. This fact-based study of successful design solutions-from movie-title sequences to logo development-examines in revealing detail the elements and nuances of the creative process . Provocative examples of powerful design solutions give readers access to methods they can adopt to develop their own processes and skills while biographical insight into the minds of an international group of creative thinkers validates designs place in our global society. The featured designers are as diverse as the disciplines they represent and serve as beacons of creative success in the pursuit of effective design solutions for todays complex but integrated environments.