Design by Thinking

About this book

To be truly distinctive in a marketplace besieged by mundane corporate identities creative professionals must constantly challenge themselves to tell the corporate story from a fresh perspective. DESIGN BY THINKING features more than 430 carefully selected examples from Cato partners demonstrating the power of originality. A broad spectrum of design is accompanied by detailed commentary highlighting each projects client concept purpose specs and designer. A stimulating enlightening book for everyone interested in more effective visual communication.