Designing: An Introduction
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About this book
This is a core text examining the multi-faceted world of professional design. Readers gain an understanding of the nature of design through its history from the mid nineteenth century to todays multicultural global marketplace and learn to recognize the elements and principles of design in colorfully illustrated chapters. The design process is explored in practical terms of conceptualizing researching assembling and presenting and then examined in the context of 2D 3D and virtual environments emphasizing user experience and the constraints and needs of client-defined creativity. Chapters open with key terms and objectives close with multiple offerings for review and practice while sidebars and end-boxes place focus on topics such as ergonomics sustainability and individual designers from a variety of disciplines. Covering all topics common to design foundation and recognizing that all designers benefit from shared vocabulary this book provides students with the tools to create designs that are both visually compelling and conceptually inventive.
