Designing Brand Identity: An Essential Guide for the Whole Branding Team

About this book

Designing Brand Identity Design/Business Whether youre the project manager for your companys rebrand or you need to educate your staff or your students about brand fundamentals Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution launch and governance Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals process basics and case studies. Over 100 branding subjects checklists tools and diagrams. 50 case studies that describe goals process strategy solution and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts CEOs and design gurus. Designing Brand Identity is a comprehensive pragmatic and easy-to-understand resource for all brand buildersglobal and local. Its an essential reference for implementing an entire brand system. Carlos Martinez Onaindia Global Brand Studio Leader Deloitte Alina Wheeler explains better than anyone else what identity design is and how it functions. Theres a reason this is the 5th edition of this classic. Paula Scher Partner Pentagram Designing Brand Identity is the book that first taught me how to build brands. For the past decade its been my blueprint for using design to impact people culture and business. Alex Center Design Director The Coca-Cola Company Alina Wheelers book has helped so many people face the daunting challenge of defining their brand. Andrew Ceccon Executive Director Marketing FS Investments If branding was a religion Alina Wheeler would be its goddess and Designing Brand Identity its bible. Olka Kazmierczak Founder Pop Up Grupa The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted. Jennifer Francis Director of Marketing Communications and Visitor Experience Louvre Abu Dhabi