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Designing Effective Web Surveys

paperback – September 1, 2008
by Couper PhD, Mick P.
$53.37 USD
$53.37 USD
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ISBN-13: 9780521717946 ISBN-10: 0521717949
Publisher
Cambridge University Press
Binding
paperback
Published
September 1, 2008
Weight
2.0 lbs
Dimensions
22.90×2.50×17.10 cm

About this book

Designing Effective Web Surveys by Couper PhD, Mick P.. paperback edition. ISBN: 9780521717946.

Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys. It is not intended as a “cook book”; rather it is meant to get the reader to think about why we need to pay attention to design. It is intended for academic, government, and market researchers who design and conduct Web surveys.