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Destination Branding for Small Cities: The Essentials for Successful Place Branding

paperback – May 21, 2012
by Baker, Bill
$73.87 USD
$73.87 USD
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ISBN-13: 9780984957408 ISBN-10: 0984957405
Publisher
Brand: Creative Leap Books
Binding
paperback
Published
May 21, 2012
Weight
0.7 lbs
Dimensions
21.60×1.90×14.60 cm

About this book

Destination Branding for Small Cities: The Essentials for Successful Place Branding by Baker, Bill. paperback edition. ISBN: 9780984957408.

In his second book, Destination Branding for Small Cities – Second Edition, Bill Baker again skillfully cuts through the theory, advertisingbranding-speak and jargon to provide a step-by-step roadmap for branding small cities and destinations to improve their tourism and economic development competitiveness.