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Direct Mail and Mail Order Handbook

hardcover – January 1, 1988
by Hodgson, Richard S.
$227.89 USD
$227.89 USD
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ISBN-13: 9780850131161 ISBN-10: 0850131162
Publisher
Brand: Dartnell Corp
Binding
hardcover
Published
January 1, 1988
Weight
3.8 lbs
Dimensions
22.20×7.00×14.60 cm

About this book

Direct Mail and Mail Order Handbook by Hodgson, Richard S.. hardcover edition. ISBN: 9780850131161.

Now in its 13th edition, this popular "standby" continues to serve management as a comprehensive and up-to-date source of useful data and information on problems related to sales. The book covers the field from selecting, training, and compensating salespeople to building up present markets, developing new ones, and the control of costs, profits, and expenses. 1,006 pages. 13th edition. Illustrated with case studies.