Donor Focused Strategies for Annual Giving

Donor Focused Strategies for Annual Giving by Williams, Karla. paperback edition. ISBN: 9780834208964.

Whether youre just beginning an annual giving program, or trying to improve an existing one, this is the one book you must have. Youll take a fresh look at annual giving from the donors perspective, which will enable you to better match donor interests to your organizations needs. Most important, youll learn how to implement a significant new model -- the annual integrated development program -- todays most donor-sensitive, effective fund raising strategy for the long term.