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Donor Focused Strategies for Annual Giving (Aspen's Fund Raising Series for the 21st Century)

paperback – July 8, 2003
by Williams, Karla
$336.39 USD
$336.39 USD
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ISBN-13: 9780763725051 ISBN-10: 0763725056
Publisher
Jones & Bartlett Learning
Binding
paperback
Published
July 8, 2003
Weight
1.6 lbs
Dimensions
27.90×1.90×21.60 cm

About this book

Donor Focused Strategies for Annual Giving (Aspen's Fund Raising Series for the 21st Century) by Williams, Karla. paperback edition. ISBN: 9780763725051.

Whether youre just beginning an annual giving program, or trying to improve an existing one, this is the one book you must have. With Donor Focused Strategies for Annual Giving, youll take a fresh look at annual giving from the donors perspective, which will enable you to better match donor interests to your organizations needs. Most important, youll learn how to implement a significant new model--the annual integrated development program--todays most donor-sensitive, effective fund raising strategy for the long term.