Donor Focused Strategies for Annual Giving (Aspen's Fund Raising Series for the 21st Century)

About this book

Whether youre just beginning an annual giving program or trying to improve an existing one this is the one book you must have. With Donor Focused Strategies for Annual Giving youll take a fresh look at annual giving from the donors perspective which will enable you to better match donor interests to your organizations needs. Most important youll learn how to implement a significant new model--the annual integrated development program--todays most donor-sensitive effective fund raising strategy for the long term.