Drive a Modest Car & 16 Other Keys to Small Business Success

Drive a Modest Car & 16 Other Keys to Small Business Success by Warner, Ralph. paperback edition. ISBN: 9780873378000.

Nearly 50 percent of new businesses fail in the first year, and 80 percent fail in the first five. So what does it take to run a continually successful enterprise over the long run-- and be continually happy while youre at it? Nobody can answer that question better than Ralph Warner, who co-founded Nolo in 1971. With Drive a Modest Car, youll discover the business philosophy that Warner has learned through three decades at the helm of a small business -- much of it contrary to the conventional wisdom of todays business gurus. Drive a Modest Car breaks it all down with 17 ideas, including: *dont work long hours *choose a business you care about *embrace your best competitors *get and keep a competitive edge *innovate now and forever *market your business creatively *target your customers *react quickly to bad news Drive a Modest Car is the perfect read for anyone whos interested in starting a new ventureand for those who could use an infusion of practical advice to get back on track with an existing business.