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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

Name: Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer
Brand: MACMILLAN
SKU: ByrdShop_1137526785
Price: 36.83 USD
Availability: InStock

hardcover – October 21, 2015

by Hidalgo, Carlos

$36.83 USD

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ISBN-13: 9781137526786 ISBN-10: 1137526785

Publisher

MACMILLAN

Binding

hardcover

Published

October 21, 2015

Weight

0.9 lbs

Dimensions

24.10×1.90×15.70 cm

About this book

Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer by Hidalgo, Carlos. hardcover edition. ISBN: 9781137526786.

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.