E-Commerce Essentials

Name: E-Commerce Essentials
Brand: Pearson
SKU: ByrdShop_0133544982
Price: 62.14 USD
Availability: InStock

Paperback – October 11, 2013

by Laudon, Kenneth C.

$62.14 USD

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ISBN-13: 9780133544985 ISBN-10: 0133544982

Publisher

Pearson

Binding

Paperback

Published

October 11, 2013

Weight

1.7 lbs

Dimensions

25.10×20.10×2.30 cm

About this book

E-Commerce Essentials by Laudon, Kenneth C.. Paperback edition. ISBN: 9780133544985.

Based on the authors market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.