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Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)

Name: Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)
Brand: Sage Publishing
SKU: ByrdShop_0761922539
Price: 107.88 USD
Availability: InStock

paperback – November 20, 2003

by Tellis, Gerard J.

$107.88 USD

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ISBN-13: 9780761922537 ISBN-10: 0761922539

Publisher

Sage Publishing

Binding

paperback

Published

November 20, 2003

Weight

0.6 lbs

Dimensions

22.90×1.20×15.20 cm

About this book

Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century) by Tellis, Gerard J.. paperback edition. ISBN: 9780761922537.