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Emotionraising: How to astonish, disturb, seduce and convince the brain to support good causes

Paperback – December 14, 2016
by Ambrogetti, Francesco
$66.18 USD
$66.18 USD
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ISBN-13: 9781927375389 ISBN-10: 192737538X
Publisher
Hilborn Civil Sector Press
Binding
Paperback
Published
December 14, 2016
Weight
0.7 lbs
Dimensions
22.90×1.30×15.20 cm

About this book

Emotionraising: How to astonish, disturb, seduce and convince the brain to support good causes by Ambrogetti, Francesco. Paperback edition. ISBN: 9781927375389.

Have you ever wondered what makes you cry while watching a video, what makes you willing to donate to a cause? Based on recent discoveries in neurosciences applied to marketing and fundraising, Francesco Ambrogetti explains why and how emotions guide our decisions and the role they play when we decide to support a cause or an organization. Fascinating insights for all fundraisers!