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Entrepreneurship: Ideas in Action

hardcover – January 1, 2016
by Greene, Cynthia
$81.85 USD
$81.85 USD
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ISBN-13: 9781305653061 ISBN-10: 1305653068
Publisher
Cengage Learning
Binding
hardcover
Published
January 1, 2016
Weight
2.6 lbs
Dimensions
27.30×2.50×21.60 cm

About this book

Entrepreneurship: Ideas in Action by Greene, Cynthia. hardcover edition. ISBN: 9781305653061.

High School students today realize that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that students can relate to. Information on online research and online business planning is also included.