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Entrepreneurship & Small Business Management

paperback – January 1, 2011
by Mariotti, Steve
$44.54 USD
$44.54 USD
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ISBN-13: 9780135030318 ISBN-10: 0135030315
Publisher
PEARSON EDUCATION
Binding
paperback
Published
January 1, 2011
Weight
2.9 lbs
Dimensions
27.30×2.50×21.60 cm

About this book

Entrepreneurship & Small Business Management by Mariotti, Steve. paperback edition. ISBN: 9780135030318.

Written by award-winning experts, Steve Mariotti and Caroline Glackin,Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture–from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process–discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.