ENTREPRENEURSHIP: The Art Science and Process for Success

About this book

Entrepreneurship: The Art Science and Process for Success emphasizes three core tenets necessary to start an entrepreneurial venture: The Art of turning an entrepreneurial venture into a success. The Science of practice as the heart of starting and running a successful entrepreneurial venture. The Process that tie these two areas together into a coherent and organized business. With its adaptive learning tools students learn the art science and process of designing starting and managing a small business. Through its real-world approach students are placed in the roles of a financial analyst marketer and business owners and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.