Entrepreneurship: The Practice and Mindset

About this book

Recipient of a 2021 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions to get feedback experiment and move ideas forward. They will walk away from this text with the entrepreneurial mindset skillset and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business liberal arts engineering or the sciences this text will take them on a transformative journey and teaches them crucial life skills. The Second Edition includes a new chapter on customer development 15 new case studies 16 new Mindshift Activities and 16 new Entrepreneurship in Action profiles as well as expanded coverage of prototyping incubators accelerators building teams and marketing trends. This title is accompanied by a complete teaching and learning package.