Essentials of Marketing- LOOSELEAF - Standalone book

About this book

Marketings pillar "Four Ps" framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical "How-To-Do-It" strategy planning approach continues wit this newest 15th edition of Essentials of Marketing: A Marketing Strategy Planning Approach. Essentials of Marketing prepares students for success by teaching skills through examples explanations frameworks models classification systems cases and practical how-to techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like relationship marketing international marketing services marketing marketing and the Internet marketing for nonprofit organizations ethics social issues and business-to-business marketing are integrated throughout.