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Essentials of Marketing Research

paperback – August 22, 2018
by Babin, Barry J.
$92.92 USD
$92.92 USD
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ISBN-13: 9780357033937 ISBN-10: 0357033930
Publisher
Cengage Learning
Binding
paperback
Published
August 22, 2018
Weight
2.4 lbs
Dimensions
27.60×3.60×21.60 cm

About this book

Essentials of Marketing Research by Babin, Barry J.. paperback edition. ISBN: 9780357033937.

PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.