Home › Business & Finance Books › Essentials of Marketing Research
  • No Image Available
1 1

Essentials of Marketing Research

paperback – January 1, 2012
by Babin, Barry J.
$126.20 USD
$126.20 USD
Sale Sold out
Shipping calculated at checkout.
Secure Checkout
Quality Guaranteed
New In Stock
ISBN-13: 9781133190646 ISBN-10: 1133190642
Publisher
Brand: Cengage Learning
Binding
paperback
Published
January 1, 2012
Weight
2.1 lbs
Dimensions
26.70×1.30×21.00 cm

About this book

Essentials of Marketing Research by Babin, Barry J.. paperback edition. ISBN: 9781133190646.

Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firms current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.