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Essentials of Strategic Management

paperbackJanuary 1, 2011
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ISBN-13: 9781111525194 ISBN-10: 1111525196
Publisher
South-Western
Binding
paperback
Published
January 1, 2011
Weight
1.5 lbs
Dimensions
26.70×1.90×21.00 cm

About this book

Essentials of Strategic Management by Jones, Gareth R.. paperback edition. ISBN: 9781111525194.

ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the texts presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action.