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Essentials of Strategic Management: The Quest for Competitive Advantage

paperback – January 21, 2016
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ISBN-13: 9781259546983 ISBN-10: 1259546985
Publisher
McGraw-Hill Education
Binding
paperback
Published
January 21, 2016
Weight
1.7 lbs
Dimensions
25.10×1.80×21.10 cm

About this book

Essentials of Strategic Management: The Quest for Competitive Advantage by Gamble, John. paperback edition. ISBN: 9781259546983.

Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The standout features of this fifth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management concepts and its compelling collection of cases. The text presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The fundamental character of the fifth editionis very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management.