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Essentials of Strategic Management: The Quest for Competitive Advantage

paperbackFebruary 16, 2018
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ISBN-13: 9781259927638 ISBN-10: 1259927636
Publisher
McGraw-Hill Education
Binding
paperback
Published
February 16, 2018
Weight
1.4 lbs
Dimensions
25.40×1.50×20.30 cm

About this book

Essentials of Strategic Management: The Quest for Competitive Advantage by Gamble, John. paperback edition. ISBN: 9781259927638.

Essentials of Strategic Management 6th edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, timely examples, with a writing style that captures student interest. It features 10 chapters with 12 tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years strategy instructors have been shifting from purely text-cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game and GLO-BUS, are optional companions. Both simulations are closely linked to the content.