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Essentials of Strategic Management: The Quest for Competitive Advantage

hardcoverFebruary 10, 2020
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ISBN-13: 9781260261547 ISBN-10: 1260261549
Publisher
McGraw-Hill Education
Binding
hardcover
Published
February 10, 2020
Weight
2.1 lbs
Dimensions
25.40×2.50×21.60 cm

About this book

Essentials of Strategic Management: The Quest for Competitive Advantage by Gamble, John E.. hardcover edition. ISBN: 9781260261547.

Essentials of Strategic Management, 7th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly-linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions. Both simulations are closely linked to the content.