Fashion Entrepreneurship: Retail Business Planning

About this book

Written by entrepreneurs for entrepreneurs Fashion Entrepreneurship: Retail Business Planning 2nd Edition serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship management and market segmentation the text covers tactical elements such as financial statements cash flow accessing capital merchandising and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.