Fashion Marketing & Merchandising

Fashion Marketing & Merchandising by Wolfe, Mary G.. hardcover edition. ISBN: 9781619604926.

Fashion Marketing & Merchandising motivates students to examine the business aspects of the fashion world and the career opportunities it offers. Students learn about the entire textile/apparel/retail soft goods chain, its economic fundamentals, and strategies for retail success. The text Describes new retail trends, including showrooming and omni-channel retailing with the latest Internet, mobile, and social media strategies. Reports the latest advances in textiles, manufacturing, mass customization, and niche specialization. Discusses the greater emphasis on ethics, social responsibility, environmental sustainability, and data security. Reports successful fashion merchandising activities that satisfy the changing consumer market. Explains computer technologies such as robotic manufacturing, automatic merchandise replenishment, radio frequency identification (RFID), and Internet retailing. Examines fashion industry globalization and business consolidation. Discusses how to prepare for career opportunities in fashion, including entrepreneurship. Identifies industry trade groups and publications that help students gain added knowledge now and contacts in their professional careers.