Ford Trucks: Celebrating 100 Years of Ford Innovation

Ford Trucks: Celebrating 100 Years of Ford Innovation by Auto Editors of Consumer Guide. hardcover edition. ISBN: 9781680229196.

Ford Trucks is a richly illustrated chronicle that celebrates a century of Ford trucks. From the Model TT to the 2017 F-150, its a hundred-year story of marketing savvy, bold design, and engineering innovation. Youll find expert commentary plus many rare images from the Ford archives in this hardcover book. 144 pages Follow the story from the World War I era, when Ford made ambulances, through the prosperity of the Twenties and the subsequent Depression. During World War II, Ford was a major military-truck supplier, and then stepped right back into civilian production at wars end. The companys first modern light-duty truck, the F-1, bowed for 1948 and was a sensation. Ford built on that success with larger entries in the light-duty line, and also with heavy-duty jobs that dominated Americas highways for decades. Ford eventually concentrated on the lucrative and growing light-truck segment. The car-based Ranchero had been a huge hit in 1957, and Ford progressed to an increasingly better F-150 and also scored with Ranger, Bronco, Explorer, Escape, and others. Today, the company fields a full line of light trucks, sport-utes, and crossover vehicles.