Ford: We Never Called Him Henry

Ford: We Never Called Him Henry by Paul Marcus. paperback edition. ISBN: 9780812594027.

~Henry Ford helped shape America when he created the standardized car and produced it with assembly-line methods for the common man. In only 23 years, Fords original investment of $28,000 returned profits of nine hundred million dollars. ~During World War I, Ford used his assembly-line methods to produce 5000 Liberty motors and thousands upon thousands of trucks, ambulances and steel helmets foe the American forces. His techniques produced the overwhelming materiel superiority of the Allies in WWII. ~Fords reputation for reliability was so good that a half million customers made down payments on the new Model A Ford sight unseen. ~Henry Fords executives rarely had formal titles, but he searched for and used the ablest men he could find - men who then graduated from Ford to run the other automobile companies. Men like Lee Iacocca. ~In the two decades during which he worked for and with Henry Ford, Harry Bennett became the individual described as the most perfect second self the worlds premier auto magnate ever had. Harry Bennett was the man closest to Henry Ford - he understood his boss. In this book he tells the unvarnished story of an opinionated man of incredible vision and strange contradictions - a genius of American industry.