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Foundations of Business - Standalone book

paperbackJanuary 1, 2014
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ISBN-13: 9781285193946 ISBN-10: 1285193946
Publisher
Cengage Learning
Binding
paperback
Published
January 1, 2014
Weight
2.3 lbs
Dimensions
27.90×2.50×21.60 cm

About this book

Foundations of Business - Standalone book by Hughes, Robert J.. paperback edition. ISBN: 9781285193946.

NOTE: This book is standalone book and will not include an access code. FOUNDATIONS OF BUSINESS, 4E gives readers the comprehensive preparation theyll need to succeed in todays competitive business world. By providing a brief survey of business, including management and organization, marketing, social media and e-business, information systems, accounting, and finance, this text introduces the reader to core business practices. In addition, the authors address other important concepts such as ethics and social responsibility, forms of ownership, small business concerns and entrepreneurship, and international business. This edition is filled with cutting-edge content, including up-to-date information on the economic crisis, social networking, competition in the global marketplace, and the green movement, as well as suggestions on how to manage a business in the midst of economic ups and downs. An abundance of study aids also is available within the text and on the student companion website to help you achieve success in the course and in todays competitive business world.