Foundations of Marketing

Foundations of Marketing by Pride, William M.. paperback edition. ISBN: 9780357033760.

PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. Introduce the essentials and latest trends in marketing with strong visuals and timely discussions in the proven resource for students of all backgrounds -- Pride/Ferrell�s FOUNDATIONS OF MARKETING. The seventh editions extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate with students who are striving for success in todays fast-paced, evolving business world. Photos, screenshots, advertisements, and real-world examples make concepts meaningful for students.