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Foundations of Marketing Theory: Toward a General Theory of Marketing

paperbackAugust 2, 2002
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ISBN-13: 9780765609304 ISBN-10: 0765609304
Publisher
Routledge
Binding
paperback
Published
August 2, 2002
Weight
1.3 lbs
Dimensions
24.10×2.50×17.80 cm

About this book

Foundations of Marketing Theory: Toward a General Theory of Marketing